Creating the Perfect Profile Photo

Creating a strong profile photo for your business on social media is key to making a great first impression. Here are some actionable tips tailored for your brand.

You can absolutely DIY this if you are on a budget.

Questions to Ask Yourself As You Choose or Create a Profile Photo.

1. Does This Photo Represent My Brand?

Use a well-lit, high-quality image that conveys professionalism and the feeling you want associated with who you are.

Choose clothing that aligns with your brand values- incorporating colors that complement your complexion.

Use a clean, uncluttered background that ties to your business.

Your profile photo will be the first glimpse of who you are and that mental image will stick for better or worse.

2. Am I Smiling and Posing Naturally?

I feel like I shouldn’t have to say this but it’s a common red flag.

Smile naturally at the camera. You want to be approachable.

You don’t want to scare your clients away before they have a chance to know what you offer.

Avoid being seductive or edgy if that’s not the goal of your brand.🙈

If it is, well, carry on. ✌️

3. Am I Maintaining Consistent Lighting?

Find a south facing window in the afternoon for beautiful natural light. Take 2 steps back and look at how your skin will glow.

Utilize soft, even lighting to flatter your features. Avoid harsh shadows.

Ladies, don’t hyperfocus on flaws. You can soften your wrinkles or imperfections when you edit your photo later.

If this is overwhelming, I offer full service headshots that include styling help, facial expression coaching, high end retouching and more. Reach out and let’s create the best headshot experience of your life.❤️