International Welding & Fabrication
Salt Marsh partnered with International Welding & Fabrication to build a cohesive visual identity and digital platform that reflected the precision and professionalism of their work in the field.
A cohesive digital foundation that aligns their visual authority, team presence, and website into one unified industrial standard.
The Challenge
The Problem
International Welding & Fabrication had a strong reputation in the field but limited digital authority. Challenges included: • Inconsistent visual branding • No cohesive photo or video library • An outdated web presence • Missed opportunities to communicate professionalism online In industrial markets, perception matters. Contractors and decision-makers evaluate credibility quickly. Their digital presence needed to reflect operational excellence.
Case Study
Strategic Intervention
Salt Marsh executed a comprehensive brand and digital build-out across four layers:
- •On-location fabrication photography
- •Real work environments — no stock imagery
- •Detail shots of welds, materials, tools, and process
- •Environmental imagery showcasing scale and professionalism
A powerful visual library grounded in authenticity.
- •Short-form industrial brand video and drone video coverage
- •Process-driven footage highlighting craftsmanship
- •Visual storytelling designed for website and marketing use
Motion-based credibility that communicates capability instantly.
- •Consistent, professional team headshots
- •Unified visual presentation across leadership and staff
- •Assets for proposals, website, and marketing materials
A team presented with clarity and professionalism.
- •Structured, modern website architecture
- •Clear service breakdown and positioning
- •Integrated visual assets (photo + video)
- •Mobile-optimized, performance-focused design
- •Built as a digital headquarters — not a brochure
A cohesive online presence aligned with the caliber of their fabrication work.
Outcomes
The Results
- A cohesive industrial visual identity across all platforms
- A professional photo and video asset library for ongoing use
- A structured, modern website aligned with operational credibility
- Elevated perception among contractors and partners
- Clearer communication of capabilities and professionalism
International Welding & Fabrication moved from minimal digital presence to authoritative industrial visibility.
What Changed
Visual Authority
Professional on-site photography replaced inconsistent imagery.
Brand Consistency
Headshots, video, and web design unified under one visual standard.
Digital Credibility
Website and visual assets now reflect the precision of their field work.
Market Positioning
Capabilities are now clearly communicated to contractors and decision-makers.
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